Cole Ryan

Writing insights on all things business, life, philosophy, and entrepreneurship.

Aug 15 • 5 min read

Signal vs Noise


When I was a kid at my Uncle John's house upstate there was this ancient TV with a circular dial. I became obsessed with this thing. I remember ripping that dial trying to find the Looney Tunes broadcast.

Most of the time you'd get crackling noise and faint broadcasts, but if you had patience you'd hit this perfect frequency where everything snapped into crystal clarity and all the fuzz was gone. The static would vanish and you'd be left with exactly what you were looking for the whole time.

The signal was always there, broadcasting at full strength. You just had to tune out everything else.

Most people spend their whole lives turning that dial but never find the clear channel. They keep adding more inputs, convinced the next piece of information will give them clarity. But they're fundamentally misunderstanding how the dial works.

In a world drowning in information, the rarest skill isn't consuming more data. It's ignoring almost all of it. This is why people are stuck. Not because they don't know enough, but because they've been programmed to drown their own signal in other people's noise.

We're living through the greatest information explosion in history, yet most people make worse decisions than their grandparents who had access to almost nothing. Rockefeller made world-changing decisions with maybe three sources and unshakeable faith in his judgment. Modern people have infinite expert opinions and frameworks, yet he built 1000x the wealth, had clearer direction, and trusted his instincts more than they ever will.

Information and wisdom aren't just different things, they're mortal enemies. The more consumed, the less thinking happens. It's the intelligence deception, this lie that more information equals better decisions. Complete bullshit designed to keep people weak and dependent.

Every piece of information creates this intoxicating feeling of progress without any advancement. Brains get a hit from learning something new, so people chase that hit like junkies. Learning and transforming are different universes, but most people mistake consumption for development. It's intellectual masturbation disguised as personal development.

There's a war for human attention every single second, and most people don't realize they're getting slaughtered. Every platform, creator, expert, guru waging the frequency war for mental bandwidth and the ability to think clearly about what matters.

They're not fighting to make people powerful, they're fighting to keep them distracted and profitable in some funnel. The entire information economy built on one principle: keep the viewer consuming.

Look at the incentives. Every podcast makes money from listening, not succeeding. Every newsletter profits from reading, not implementing. Content that generates revenue is addictive, not transformative, designed to keep people coming back for hits rather than make them effective.

Real signal isn't external. It's not hiding in the next podcast episode or expert opinion. Real signal is internal, the combination of experiences, intuition, and hard-earned wisdom. Your unique perspective forged through direct engagement with reality.

It emerges when people stop filling every moment with other people's thoughts and create space for their mind to process what they've lived through. But this can only be accessed when people have balls to sit in silence with themselves, when they stop treating every quiet moment like an emergency that needs content consumption.

Most people are absolutely terrified of this internal space. They've never developed confidence in their judgment and become so addicted to external validation that being alone with thoughts feels like psychological torture. They need constant streams of new information to feel like progress, even when all that information prevents any real progress from happening.

The most powerful people have developed signal sovereignty. They trust their ability to think, decide, and act based on what they've learned through direct experience. They'll seek outside input when genuinely needed but don't depend on it for basic functioning. They'd rather be wrong with their thinking than right copying someone else's blueprint.

This isn't arrogance, it's humility to recognize that carefully processed experience is infinitely more valuable than someone else's generic advice. That intuition, developed through years of real decisions with real consequences, is more reliable than expert opinions from people who've never faced the same challenges.

Information consumption patterns are destroying the ability to think clearly, make good decisions, and trust instincts. And people are doing it voluntarily because they've been convinced it's growth. Treating minds like garbage disposals, shoving in whatever content crosses their path, then wondering why they can't generate original insights or make decisions with confidence.

Information junk crowds out valuable insights and makes people think like shit. Most would never eat McDonald's every meal, but they'll consume the intellectual equivalent without hesitation. Successful people obsessively careful about their physical diet but have absolutely no standards for their information diet. They'll spend twenty minutes analyzing protein bar ingredients, then immediately scroll social media for two hours, filling their mind with processed garbage that serves no purpose except keeping them distracted.

Information consumption should be treated like physical training: deliberate, intentional, focused on specific outcomes rather than general entertainment.

Accessing internal signal requires radical information fasting, complete detox from external inputs. The people who do this discover something fascinating: when they stop filling every moment with content consumption, their own insights emerge naturally. Questions surface, clarity develops, the noise stops and they can finally hear their own signal clearly.

Most people can't handle this silence because it feels like psychological torture. That discomfort is withdrawal from information addiction.

Then become absolutely ruthless about what gets allowed back in. Apply same standards as hiring for the most critical position: does this source consistently provide insights that improve actual decision making, does it challenge thinking in ways that lead to better outcomes.

Most sources will fail this test completely. Cut them without hesitation. Attention is finite and precious, every minute consuming noise is stolen from generating signal.

Signal clarity creates compound advantages that build relentlessly over time and separates people from everyone still drowning in noise. When not constantly processing irrelevant information, pattern recognition improves dramatically. Opportunities become visible while others are distracted by opinions, decisions get made quickly while others drown in analysis paralysis.

While everyone else consumes the same content streams and reaches the same predictable conclusions, signal clarity allows seeing what others miss completely. Understanding trends before they become obvious, acting decisively while others debate endlessly.

This is exactly how exceptional lives get built. Not through superior information access, but superior information filtering. Not by knowing more than everyone else, but knowing what matters and having discipline to ignore what doesn't.

The people who control resources and build lasting impact aren't the ones with the most inputs, they're the ones with the clearest thinking. They've learned to filter out everything that doesn't serve their objectives and understand that attention is their most valuable resource. They guard it more carefully than money.

There's a crossroads here. Keep living as an information consumer, forever seeking the next insight that will finally change everything, always dependent on external sources for direction and validation. Or become a signal generator, trust experience and develop internal strength to think independently.

Potential isn't limited by what people don't know, it's limited by inability to ignore what doesn't matter. Addiction to other people's thinking. Fear of trusting their own signal.

The frequency being looked for isn't hiding in someone else's content. It's been inside the entire time, broadcasting at full strength. Just need to develop the discipline and courage to tune everyone else out long enough to hear it clearly.


Writing insights on all things business, life, philosophy, and entrepreneurship.


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