Cole Ryan

Writing insights on all things business, life, philosophy, and entrepreneurship.

Nov 27 • 1 min read

Contrast


I'm writing this on my phone in the back of the car on my drive home. No framework today. Just something from yesterday that won't stop looping.

Sitting in the banya at minute 15 getting absolutely torched. Didn't drink shit yesterday, zero electrolytes, just cooking. Only thing in my head is how unreal the cold plunge is going to feel. Pure relief.

Get out, drop in the plunge. First minute is exactly that. But two minutes in I'm already wanting the heat back. Now the cold is what's killing me.

The contrast is what makes both hit.

You can't know hot without cold. Can't know hunger if you're always eating. Can't know silence without chaos. The extreme builds the reference point.

Most people camp in the middle forever. Never too anything. Think that's balance but it's just preventing calibration. You're not balanced, you're just unexposed.

Contrast builds taste. You need both ends to know where the middle is. Without it you're guessing.

Work, relationships, information diet, all of it. You need full immersion and full detachment to understand healthy engagement. One extreme teaches you about the other.

Naval talks about this with happiness. The word needs an opposite to exist. No unhappy means no happy. Just permanent state with no language for it because there's nothing to compare.

Building taste in anything requires experiencing the terrible version. You need to see what breaks to know what works.

People avoid extremes because uncomfortable. But discomfort is the data. That's calibration getting built. That's judgment forming instead of copying frameworks.

Banya and cold plunge aren't opposites. They're complementary. Heat intensifies cold. Cold intensifies heat. Need both.

Never pushing to either edge means never building reference points for where you should operate.

Can't understand something without its contrast. Need the full range, not just comfortable parts.

Optimal only reveals itself after you've hit both extremes. Until then it's theory.


Writing insights on all things business, life, philosophy, and entrepreneurship.


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