Cole Ryan

Writing insights on all things business, life, philosophy, and entrepreneurship.

Aug 17 • 5 min read

reference points saved me from falling off a cliff


My friend Eric and I are ripping through these trails in Utah at midnight on a UTV, headlights cutting through absolute darkness, and I'm realizing how completely different this experience is for each of us.

We're flying down this narrow single track with cliff drops on both sides, and Eric's just casually taking these turns at speeds that would normally make me think twice. I'm seeing rocks and drop-offs appear in our headlights with maybe two seconds of warning, processing information as it comes at me in real time.

Eric is completely dialed in. I wish I could attach the video I took because the optics of the whole dynamic is hilarious. It's the type of locked in look you'd have when running quick scopes on rust. Knows exactly where every turn leads, which rocks to avoid, where the trail opens up versus where it gets technical. He's driven this route dozens of times in daylight, knows every landmark, every potential hazard. His reference points for this terrain are so deep that what requires constant calculation for me is just muscle memory for him.

Same trail. Same UTV. Completely different experiences because of our reference points.

I was navigating blind, reacting to information as it appeared in my headlights. Eric was operating from deep experiential knowledge of how this specific territory actually works. I had data, he had wisdom.

This is the difference between having information and having reference points. Information tells you what's directly in front of you. Reference points tell you what's around the corner before you can see it.

Shane Parrish talks about how the map is not the territory, but people miss something else completely. The most dangerous situation isn't having a bad map. It's having no experiential reference points for what the territory actually feels like when everything's on the line.

You can study every trail map, memorize every GPS coordinate, analyze every elevation change. But until you've felt what happens when visibility drops to zero, until you've learned to read terrain through your entire nervous system not just your eyes, until you've developed the internal calibration that comes from direct contact with consequence, you're just operating from borrowed knowledge.

Reference points are the experiential scars that separate those who navigate reality from those who just react to it.

Most men live their entire lives like I was on that trail. Racing through decisions with limited visibility, reacting to whatever appears in their immediate field of view, hoping their theoretical knowledge will be enough when reality starts demanding real answers from them.

They read every business book but have never felt the specific weight of making payroll when the account is empty and twelve people are depending on you to figure it out. They study relationship advice but have never navigated the brutal honesty required when everything you built with someone starts falling apart and words become weapons. They consume content about courage but have never had to choose between safety and authenticity when everything comfortable is on the line.

Information without experiential context is just intellectual decoration. It makes you sound sophisticated but leaves you completely unprepared when stakes get real.

The men who consistently win aren't the ones with the most information. They're the ones whose reference points most accurately reflect how reality actually operates when pressure builds and time runs out. They've walked enough territory to know when the map is lying, when the conventional wisdom breaks down, when the only thing that matters is what you've learned through direct contact with consequence.

This is why most advice is completely fucking useless. It's information without the experiential context that makes it actually applicable when reality stops being theoretical and starts being personal.

The difference between Eric and me on that trail wasn't intelligence or preparation. It was the depth of his reference points for what that specific terrain actually demanded. He'd learned through direct contact with consequence. He'd felt what happens when you take a turn too fast, when you misread the trail conditions, when you push beyond what the situation allows.

Those weren't theoretical lessons extracted from YouTube videos or trail guides. They were carved into his nervous system through repeated exposure to situations where being wrong had real costs. Where miscalculation meant getting hurt, not just being embarrassed at a dinner party.

Reference points are earned through skin in the game. Real consequences. The possibility of real failure, real pain, real loss.

Most men are terrified of this kind of testing because they've never developed real reference points for their own resilience. They know what they're supposed to do according to theory, but they have no idea what they're actually capable of when everything familiar gets stripped away and they're forced to operate from pure instinct.

They've read about stoicism but never had to practice it while watching their world collapse in real time. They've studied confidence building but never had to rebuild their self-worth from absolute zero with no external validation. They've consumed content about masculine strength but never felt the specific weight of carrying themselves through periods when everything in them wanted to surrender.

This creates what I call reference point poverty. Rich in information, poor in experiential wisdom. They can tell you what should work according to theory but have no sense of what actually works when reality stops following the script and starts writing its own rules.

The goal isn't to avoid mistakes. The goal is to make mistakes that upgrade your reference points for what's actually possible.

Every time you choose safety over experience, you're choosing weaker reference points. Every time you choose comfort over challenge, you're choosing to stay theoretical about your own capabilities. Every time you choose studying over doing, you're choosing maps over territory, abstractions over reality.

Building real reference points requires something most men aren't willing to sacrifice: the illusion of control that comes from staying theoretical. It's psychologically safer to be an expert on paper than a novice in reality. Safer to have sophisticated opinions about things you've never actually done than to put yourself in situations where your lack of experience might expose you as someone who doesn't know what the fuck they're talking about.

But that exposure is exactly what you need. You need to not know what you're doing in real situations with real consequences. You need to feel the specific type of pressure that comes from making decisions that matter when you're not sure you're making them correctly and there's no one else to blame if you get it wrong.

That discomfort isn't your enemy. It's your nervous system telling you that you're in new territory, gathering new reference points, building experiential wisdom that can't be faked or borrowed from someone else's story or downloaded from someone else's content.

The most powerful men I know aren't the ones with the most information. They're the ones whose reference points most accurately reflect how the world actually works when everything's on the line and there's nowhere to hide.

They seek out experiences that will test their understanding against reality. They put themselves in situations where they'll learn from direct contact with consequence, not just theoretical understanding of it. They'd rather be wrong with their own experience than right with someone else's framework.

They understand that every challenging experience is data about what they're actually capable of under pressure. Every failure is information about where their current limits are and how to push beyond them. Every moment of discomfort is an opportunity to expand their reference points for what's possible when they're operating at the edge of their capabilities.

Your reference points are your competitive advantage. Build them deliberately. Test them constantly. Let reality be your ultimate teacher.

Stop collecting other people's maps. Start walking your own territory. The reference points you build there will serve you better than any advice you could ever consume, any framework you could ever memorize, any theory you could ever master.


Writing insights on all things business, life, philosophy, and entrepreneurship.


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